import type { ServiceContent } from "@/content/types"; export const seoAiSearchService: ServiceContent = { slug: "seo-ai-search", name: "SEO + AI Search", shortDescription: "Technical SEO, commercial content, and AI answer visibility.", stage: "acquire", seo: { title: "SEO + AI Search Visibility for SaaS + E-commerce", description: "Technical SEO, commercial content, and AI search visibility for SaaS and e-commerce, measured in organic pipeline and revenue, not rankings alone.", }, hero: { eyebrow: "SEO + AI search", title: "Get found by buyers in search results and AI answers.", intro: "We fix the technical foundation, build pages for the searches closest to a purchase, and make your brand easier for AI systems to understand and cite. Results are measured in pipeline and revenue.", outcomes: ["Clean crawl and indexation", "Traffic with buying intent", "Clearer brand in AI answers", "Measurable organic revenue"], }, problem: { heading: "Why organic traffic doesn't become revenue.", intro: "Plenty of sites publish often and still win few buyers from search. The gaps tend to be technical, commercial, or both.", items: [ { title: "Pages that never make the index", description: "Crawl traps, duplicate filter URLs, slow templates, and heavy JavaScript rendering can keep key pages out of search. A page that isn't indexed can't rank.", }, { title: "Content aimed at the wrong searches", description: "Content plans chase broad topics that bring visits but few buyers. Comparison, alternatives, and category searches, where decisions happen, go to competitors.", }, { title: "A brand AI answers can't pin down", description: "When product facts differ across your site, review sites, and directories, AI-generated answers can describe you vaguely, inaccurately, or not at all.", }, { title: "Success measured in rankings", description: "Reports celebrate positions and sessions. Nobody can say which pages produce demos, trials, or orders, so investment follows whatever is easiest to count.", }, ], }, approach: { heading: "How we approach SEO and AI search.", intro: "Search engines and AI tools tend to favor the same basics: pages they can access, precise answers, and consistent facts about who you are. We build in that order.", steps: [ { title: "Fix what blocks crawling", description: "We start with crawl paths, indexation, rendering, canonicals, internal links, and page speed. Technical problems cap the return on every other investment.", }, { title: "Map searches to revenue", description: "We sort searches by buying intent and business value, then match each one to the page type that should win it: guide, comparison, category, or product page.", }, { title: "Answer the buying question", description: "Pages answer what buyers ask: who it's for, how it compares, and what it costs. Precise answers help readers, and they tend to be easier for AI systems to quote.", }, { title: "Make the brand easy to verify", description: "We align entity information, such as names, product facts, and descriptions, across your site, structured data, and third-party profiles.", }, { title: "Earn references worth having", description: "Digital PR builds assets publishers have reason to cite, like original data and expert commentary. Relevant sources tend to matter more than link volume.", }, ], }, deliverables: { heading: "What's included.", intro: "Every site starts from a different technical and competitive position. Most engagements draw from this list:", items: [ { title: "Technical SEO audit", description: "A review of crawling, indexation, rendering, redirects, internal links, and speed, ranked by commercial impact.", }, { title: "Search intent map", description: "Commercial and informational searches grouped by intent and assigned to specific pages.", }, { title: "Commercial page program", description: "Briefs and drafts for comparison, alternatives, use-case, integration, category, and product pages.", }, { title: "Structured data", description: "Organization, product, article, and breadcrumb markup that matches what's visible on each page.", }, { title: "Programmatic SEO with guardrails", description: "Templated pages built on real, distinct data, with rules that keep thin pages out of the index.", }, { title: "AI search visibility review", description: "A check of how AI answers describe your brand and which sources appear to shape them.", }, { title: "Digital PR strategy", description: "Story angles, data assets, and target publications for earning relevant links and brand mentions.", }, { title: "Organic revenue reporting", description: "Search Console data joined with conversions, so each page shows the pipeline or revenue it drives.", }, ], }, applications: { heading: "Different sites, different search problems.", intro: "A SaaS site wins with pages that help buyers evaluate options. A store wins with category and product pages that search engines can crawl without drowning in filter URLs.", saas: { summary: "For SaaS, SEO is judged by the demos, trials, and pipeline that organic pages create.", points: [ "Comparison and alternatives pages for the tools buyers already weigh", "Use-case and industry pages written in the buyer's own language", "Integration pages for the software your customers already run", "Pricing-intent content that answers cost questions directly", "Organic signups and demo requests tracked to pipeline in your CRM", ], }, ecommerce: { summary: "For e-commerce, the work centers on category and product pages, where buying searches tend to land.", points: [ "Category and collection pages with useful copy and clear internal links", "Faceted navigation rules that decide which filter pages get indexed", "Product structured data with price and availability kept in sync", "PDP content that answers sizing, materials, compatibility, and delivery questions", "Out-of-stock and discontinued products handled without losing search value", ], }, }, process: { heading: "From technical foundation to earned visibility.", intro: "Organic results build over time, so the order of work matters as much as the work itself.", steps: [ { title: "Audit", description: "We crawl the site, review Search Console data, and check rendering and speed on key templates.", }, { title: "Prioritize", description: "Fixes and page opportunities are ranked by search demand, commercial value, and effort.", }, { title: "Fix the foundation", description: "We work with your developers on crawl, indexation, internal linking, and structured data changes.", }, { title: "Build and improve", description: "New commercial pages go live, and pages that rank but don't convert get rewritten.", }, { title: "Earn and measure", description: "Digital PR and brand consistency work run alongside reporting on pipeline, revenue, and AI answers.", }, ], }, measurement: { heading: "How we measure SEO and AI search.", intro: "Rankings are a means, not the result. We trace organic performance from revenue back to crawl health.", tiers: [ { tier: "Business outcome", summary: "What organic search produces.", metrics: [ { title: "Organic pipeline", description: "SaaS: demos, trials, and opportunity value from organic entry pages." }, { title: "Organic revenue", description: "E-commerce: orders and revenue from sessions that began in search." }, { title: "New customers", description: "First-time buyers or accounts whose first visit came from organic search.", }, ], }, { tier: "Efficiency", summary: "How well visibility converts.", metrics: [ { title: "Conversion rate by page type", description: "How often organic visits to each template become demos, trials, or orders.", }, { title: "Non-brand share", description: "The share of organic clicks from searches that don't include your brand.", }, { title: "Revenue per organic session", description: "E-commerce: organic revenue divided by organic sessions, by category.", }, ], }, { tier: "Diagnostic", summary: "What's helping or holding it back.", metrics: [ { title: "Indexation coverage", description: "The share of important pages indexed, from Search Console." }, { title: "Commercial query visibility", description: "Impressions and clicks for the searches closest to a purchase.", }, { title: "AI answer presence", description: "Whether, and how accurately, AI answers mention your brand for key buying questions.", }, ], }, ], }, faqs: [ { question: "What is AI search visibility, and can you control it?", answer: "It's how often, and how accurately, AI-generated answers mention your brand when buyers ask about your category. Nobody controls it directly. You can influence the inputs these systems tend to draw on: clear pages, structured data, consistent brand facts, and mentions from credible sources. Our [AI search visibility guide](/resources/ai-search-visibility-guide) goes deeper.", }, { question: "Is SEO still worth it if buyers use AI answers?", answer: "Yes, with a shift in focus. Many AI search tools appear to draw on pages that are already indexed and well regarded, so technical health still counts. Precise answers and consistent facts likely matter more than before, and some clicks may become mentions. So we report pipeline and revenue alongside traffic.", }, { question: "What kind of content do you create?", answer: "Mostly pages close to a purchase decision: comparisons, alternatives, use cases, integrations, and pricing content for SaaS; category, collection, and product content for stores. Guides earn a place when they answer a real buying question. Where your team has subject experts, we interview them, so pages include first-hand detail.", }, { question: "How do you handle programmatic SEO?", answer: "Carefully. Templated pages can work when each one is built on real, distinct data, such as integrations, locations, or product attributes, and matches an actual search. Before launch, we set content requirements, indexation rules, and quality reviews of sample pages. Page sets that can't meet that bar stay out of the index.", }, { question: "How long does SEO take to show results?", answer: "It depends on your starting point. Technical fixes can change crawling and indexation fairly quickly, while new content and earned links take longer to build authority. We don't promise rankings or dates. We track early signals, like indexation and commercial impressions, next to pipeline and revenue. See [how we work](/how-we-work).", }, ], related: { services: ["paid-media", "cro", "analytics-attribution"], resources: ["ai-search-visibility-guide", "attribution-readiness-guide"], }, };