import type { FaqItem } from "@/content/types";

export const homeFaqs: FaqItem[] = [
  {
    question: "What types of SaaS companies do you work with?",
    answer:
      "Software companies that sell through demos, free trials, freemium, or self-serve plans. We're most useful once the product has paying customers and the question has shifted to growing acquisition efficiently. The work changes depending on whether growth is sales-led, product-led, or a mix of both. See [SaaS growth marketing](/saas-marketing).",
  },
  {
    question: "What types of e-commerce companies do you work with?",
    answer:
      "Brands that sell their own products online, direct to consumers, including brands built on Shopify. We fit best where the business knows its product margins, or wants help working them out, and wants growth that holds up at the contribution-margin line. See [e-commerce growth marketing](/ecommerce-marketing).",
  },
  {
    question: "What channels can you manage?",
    answer:
      "Google Ads (including Search, Shopping, and Performance Max), Microsoft Ads, Meta, and LinkedIn for paid media, plus SEO, AI search visibility, email and lifecycle programs, and landing pages. The channel mix comes from your model and your economics, not from a default package.",
  },
  {
    question: "Do you work alongside internal marketing teams?",
    answer:
      "Yes. We can own specific channels, cover gaps your team doesn't, or act as the strategy and experimentation layer across channels. Ownership is agreed up front, so there's no overlap and nothing falls between teams.",
  },
  {
    question: "How do you measure performance?",
    answer:
      "Against commercial outcomes agreed at the start: pipeline, CAC, and payback for SaaS; MER, contribution margin, and lifetime value for e-commerce. Platform metrics help diagnose problems, but they don't decide success. If tracking can't support those measures yet, fixing it becomes an early priority.",
  },
  {
    question: "How does onboarding work?",
    answer:
      "We start with access and a diagnostic: ad accounts, analytics, CRM or store data, and your current priorities. Then we agree on targets and a first-phase roadmap. You'll know what we're working on, and why, before campaign changes begin.",
  },
  {
    question: "How quickly can campaigns launch?",
    answer:
      "It depends on what the diagnostic finds. If accounts and tracking are sound, changes can start soon after onboarding. If tracking is broken, we fix measurement first, because optimizing on bad data costs more than a short delay. You'll get a timeline after the diagnostic, not before.",
  },
  {
    question: "Do you handle creative and landing pages?",
    answer:
      "Yes. We develop creative strategy, messaging, and offers, and we design and build landing pages and test variants. If you have in-house design or brand teams, we work to your guidelines and brief them directly.",
  },
  {
    question: "Do you work with existing ad accounts?",
    answer:
      "Yes, and we usually prefer to. Existing accounts hold history and learning that a rebuild throws away. If restructuring is needed, we'll explain why before making changes.",
  },
  {
    question: "What does an engagement typically include?",
    answer:
      "Most engagements combine a diagnostic, a growth model, and ongoing work in the disciplines that matter most for you: paid media, SEO, CRO, analytics, creative, or lifecycle. Scope follows the constraint, so engagements differ. A [Growth Audit](/growth-audit) is the usual starting point.",
  },
];