import type { CircuitStage } from "@/content/types";

export const circuitIntro = {
  name: "The Revenue Circuit",
  kicker: "Five connected stages. One closed loop.",
  intro:
    "Most growth problems don't sit inside one channel. They sit in the gaps between channels, landing pages, tracking, and retention. The Revenue Circuit is how we close those gaps, so every decision can be traced back to revenue.",
  loopNote: "The circuit closes: what you learn from retained customers sharpens who you acquire next.",
};

export const circuitStages: CircuitStage[] = [
  {
    id: "discover",
    index: "01",
    name: "Discover",
    promise: "Understand the market before buying traffic.",
    description:
      "We map where demand comes from, who is worth acquiring, and what competitors already own. Budget follows evidence, not habit.",
    items: ["Market research", "Customer research", "Competitive intelligence", "Demand mapping"],
    output: "A demand map and a clear definition of the customers worth paying for.",
  },
  {
    id: "acquire",
    index: "02",
    name: "Acquire",
    promise: "Capture demand where buyers already look.",
    description:
      "We build paid and organic acquisition around intent and economics. Each channel gets a job, a target, and a budget it has to earn.",
    items: ["Google Ads", "Meta Ads", "LinkedIn Ads", "Shopping", "SEO", "AI Search"],
    output: "A channel plan tied to target CAC, payback, or MER.",
  },
  {
    id: "convert",
    index: "03",
    name: "Convert",
    promise: "Turn attention into pipeline or orders.",
    description:
      "Traffic is expensive. We fix the message, the page, and the flow between click and conversion, then test what moves revenue.",
    items: ["Messaging", "Landing pages", "CRO", "Experimentation", "Checkout / demo flow"],
    output: "A prioritized experiment backlog with clear success criteria.",
  },
  {
    id: "measure",
    index: "04",
    name: "Measure",
    promise: "Know what actually drove revenue.",
    description:
      "We connect ad platforms, analytics, and your CRM or store data, so reporting shows pipeline and margin, not just clicks.",
    items: ["GA4", "CRM", "Server-side tracking", "Attribution", "Revenue reporting"],
    output: "Reporting that ties spend to pipeline, revenue, or contribution margin.",
  },
  {
    id: "expand",
    index: "05",
    name: "Expand",
    promise: "Grow the value of every customer you win.",
    description:
      "Retention and expansion raise lifetime value. Higher LTV raises the acquisition cost you can afford, which feeds straight back into Discover.",
    items: ["Retention", "Lifecycle", "Remarketing", "Upsells", "LTV optimization"],
    output: "Lifecycle programs that lift LTV and fund the next round of acquisition.",
  },
];