import type { FaqItem } from "@/content/types";

export const auditPage = {
  seo: {
    title: "Get a Growth Audit",
    description:
      "Request a structured review of your acquisition, conversion, and measurement setup. See where growth is being lost and what to fix first.",
  },
  eyebrow: "Growth Audit",
  title: "Get a Growth Audit.",
  intro:
    "A structured review of your acquisition, conversion, and measurement setup. We'll show you where growth is being lost and what we would fix first.",
  reviews: [
    { title: "Acquisition", description: "Account structure, targeting, search coverage, and how budget is allocated." },
    { title: "Conversion", description: "Landing pages, funnels, offers, and message match between ads and pages." },
    { title: "Measurement", description: "Tracking, attribution, and whether reporting reflects pipeline or margin." },
  ],
  microcopy: "No exaggerated promises. No generic deck. Just a clear view of the growth system.",
  coverage: {
    title: "Four areas, reviewed as one system.",
    intro: "Findings are ranked by likely impact on revenue, not by how easy they are to report.",
    areas: [
      {
        title: "Acquisition",
        points: [
          "Campaign structure and whether it supports budget decisions",
          "Search query quality, match types, and wasted spend",
          "Audience and creative coverage on paid social",
          "Budget allocation against target CAC or MER",
        ],
      },
      {
        title: "Conversion",
        points: [
          "Message match between top campaigns and landing pages",
          "Friction in demo, trial, or checkout flows",
          "Offer strength and page hierarchy",
          "Mobile experience and page speed",
        ],
      },
      {
        title: "Measurement",
        points: [
          "Conversion definitions and whether they match revenue events",
          "Duplicate, missing, or misattributed conversions",
          "CRM or store data connected back to ad platforms",
          "Reporting that shows CAC, pipeline, MER, or margin",
        ],
      },
      {
        title: "Retention",
        points: [
          "Lifecycle programs for trials, nurture, or repeat purchase",
          "Segmentation by value, recency, and behavior",
          "Remarketing overlap with acquisition spend",
          "Where lifetime value could raise the CAC you can afford",
        ],
      },
    ],
  },
  steps: {
    title: "What happens after you ask.",
    items: [
      { title: "You share the basics", description: "Tell us about your model, your channels, and where growth feels stuck." },
      { title: "We review and scope", description: "We read your submission and reply by email. If it's a fit, we agree what access the review needs." },
      { title: "We walk you through findings", description: "You see what we found, how we ranked it, and what we would do first." },
    ],
  },
  faqs: [
    {
      question: "Who is the Growth Audit for?",
      answer:
        "SaaS and e-commerce companies that are running paid acquisition, or preparing to, and want to know where growth is being lost. It's most useful when you have enough activity to review: live campaigns, a website with traffic, and some form of CRM or store data.",
    },
    {
      question: "What access will you need?",
      answer:
        "Usually read-only access to ad accounts and analytics, plus a view of CRM or store data so we can see what happens after the click. We'll list exactly what's needed before asking, and we only request what the review requires.",
    },
    {
      question: "Is the audit a sales pitch?",
      answer:
        "It's a structured review of your setup. You'll see what we found and what we would prioritize. Whether you act on it yourself, with your team, or with us is your decision.",
    },
    {
      question: "What will I receive?",
      answer:
        "A clear view of the constraints we found, ranked by likely impact, with the reasoning behind each one. We walk you through the findings so your team can question them, rather than sending a generic deck.",
    },
    {
      question: "What if we're not a SaaS or e-commerce company?",
      answer:
        "We specialize in those two growth models, so the audit is built around their economics. If your business works differently, tell us in the form. If we're not the right fit, we'll say so.",
    },
  ] satisfies FaqItem[],
};